Skip to main content

If It's Fall In Washington...

... then there's going to be some harvesting and healthy eating talk going on at the White House.

Just as in the Spring, the White House garden is a famed attraction. First Lady Michelle Obama brought several young people to the White House to participate in the Fall harvesting of the White House garden.

Students from Magnolia Elementary School (Maryland), North Elementary School(West Virginia), DC's Harriet Tubman Elementary and Bancroft schools also joined the occasion.



The First Lady was joined by Sesame Street's Elmo and Rosita in the White House to round off the day of talking to young people about the importance of healthy eating.

The Sesame Workshop and the Produce Marketing Association (PMA) joined the Partnership for a Healthier America (PHA) in a two-year agreement to help promote fresh fruit and vegetable consumption to kids, making those healthy choices a little easier for busy parents and families to make. The agreement allows PMA’s community of growers, suppliers and retailers to utilize the strength and influence of the Sesame Street brand without a licensing fee, using characters like Big Bird, Elmo, Rosita and Abby Cadabby to help deliver messages about fresh fruits and vegetables. Sesame Street characters may be on produce in stores as early as mid-2014.
 
The announcement comes on the heels of the first ever White House convening on food marketing to children, during which Mrs. Obama called on stakeholders to leverage the power of marketing to promote healthy products and decrease the marketing of unhealthy products to kids. 
 
“Just imagine what will happen when we take our kids to the grocery store, and they see Elmo and Rosita and the other Sesame Street Muppets they love up and down the produce aisle,” said First Lady Michelle Obama today. “Imagine what it will be like to have our kids begging us to buy them fruits and vegetables instead of cookies, candy and chips. That’s what this new collaboration between Sesame Workshop and the Produce Marketing Association is all about – showing our kids that healthy food can be fun and that fruits and vegetables don’t just make us feel good, they taste good too.”


Labels:

Comments

Post a Comment

Popular posts from this blog

In wake of the Zika virus, travel, spring break still O.K.

Representatives from the CDC and the NIH were on hand at the White House during Monday's press briefing to update the public and address concerns over the Zika virus that has caused some babies to be born with deformities. Dr. Anne Schuchat from the Centers for Disease Control and Dr. Tony Fauci from the National Institutes of Health told reporters that a vaccine is in the making.   The pair also said they are particulary concerned about women who are pregnant, or plan to get pregnant, who have either traveled to or plan to travel to areas of South America and the Carribean known to have the Zika virus. Despite those bold statements, the doctors said there is no wide-spread concern and that Americans should continue to travel, including during upcoming college spring breaks --  when college students travel to warmer climate destinations to escape winter weather. "Travel to Zika-affected areas is very common among Americans, and we don’t think that needs to stop&quo
Post a Comment
Read more

President Biden's EV Agenda

  Electric Vehicles   President Biden’s Investing in America Agenda is Unleashing a Manufacturing and Clean Energy Boom and Accelerating the Production of Affordable Electric Vehicles   As part of President Biden’s goal of having 50 percent of all new vehicle sales be electric by 2030, the White House is announcing the first set of public and private commitments to support America's historic transition to electric vehicles (EV) under the EV Acceleration Challenge.   These commitments are part of President Biden's  Investing in America  agenda to spur domestic manufacturing, strengthen supply chains, boost U.S. competitiveness and create good-paying jobs. Because of President Biden’s leadership and historic investments, electric vehicle sales have tripled and the number of publicly available charging ports has grown by over 40 percent since he took office. There are now more than three million EVs on the road and over 135,000 public EV chargers across the country.     President
Post a Comment
Read more

President Biden discusses America's economy during July 4th address to military families.

"Our Economy is the strongest in the world."  " . ..  Our economy is growing, but not without pain.  Liberty is under assault -- assault both here and abroad.  In recent days, there's been reason to think that this country is moving backward, that  freedom  is being reduced, that rights we assumed were protected are no longer.  A reminder that we remain in an ongoing battle for the soul of America, as we have for over 200 years.  4th of July photo courtesy of - the Internet. I know it can be exhausting and unsettling.  But tonight, I want you to know we're going to get through all of this -- for all that we have faced, that we are going to get through this, and look how far we've come.    We're reclaiming our way of life in a pandemic.  Vaccines are nearly available to every American, restrictions lifted, the Fourth of July together again at the White House.    And for all the challenges, America has the strongest economy in the world.  More people are wo
Post a Comment
Read more