Covering

Covering Washington politics. From our vantage point. One day a time.



Thursday, October 31, 2013

If It's Fall In Washington...

... then there's going to be some harvesting and healthy eating talk going on at the White House.

Just as in the Spring, the White House garden is a famed attraction. First Lady Michelle Obama brought several young people to the White House to participate in the Fall harvesting of the White House garden.

Students from Magnolia Elementary School (Maryland), North Elementary School(West Virginia), DC's Harriet Tubman Elementary and Bancroft schools also joined the occasion.



The First Lady was joined by Sesame Street's Elmo and Rosita in the White House to round off the day of talking to young people about the importance of healthy eating.

The Sesame Workshop and the Produce Marketing Association (PMA) joined the Partnership for a Healthier America (PHA) in a two-year agreement to help promote fresh fruit and vegetable consumption to kids, making those healthy choices a little easier for busy parents and families to make. The agreement allows PMA’s community of growers, suppliers and retailers to utilize the strength and influence of the Sesame Street brand without a licensing fee, using characters like Big Bird, Elmo, Rosita and Abby Cadabby to help deliver messages about fresh fruits and vegetables. Sesame Street characters may be on produce in stores as early as mid-2014.
 
The announcement comes on the heels of the first ever White House convening on food marketing to children, during which Mrs. Obama called on stakeholders to leverage the power of marketing to promote healthy products and decrease the marketing of unhealthy products to kids. 
 
“Just imagine what will happen when we take our kids to the grocery store, and they see Elmo and Rosita and the other Sesame Street Muppets they love up and down the produce aisle,” said First Lady Michelle Obama today. “Imagine what it will be like to have our kids begging us to buy them fruits and vegetables instead of cookies, candy and chips. That’s what this new collaboration between Sesame Workshop and the Produce Marketing Association is all about – showing our kids that healthy food can be fun and that fruits and vegetables don’t just make us feel good, they taste good too.”


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