FLOTUS on a SUBWAY Healthier Eating Platform

First Lady Michelle Obama joined the Partnership for a Healthier America (PHA) and SUBWAY® along with SUBWAY® Famous Fans Michael Phelps, Nastia Lukin, and Justin Tuck at a local Washington, DC, SUBWAY® Restaurant, to announce a three-year commitment by the chain in support of her Let’s Move! initiative to promote healthier choices to kids, including launching its largest targeted marketing effort to date. In addition to strengthening its already nutritious menu offerings to kids, SUBWAY® will launch a new series of campaigns for kids aimed at increasing fruit and vegetable consumption and will set new standards for marketing products to families.

As part of its commitment, the SUBWAY® restaurant chain will:

only offer items on its kids menus that meet strong nutritional guidelines informed by federal standards for the national school lunch program, including offering apples as a side and low-fat or non-fat milk or water as a default beverage.
deliver $41 million in media value in the next three years to market healthier options to children and families, with a specific focus on increasing consumption of fruits and vegetables. This is the brand’s largest kid-focused marketing campaign to date, and includes general marketing, in-store merchandising, television, social and digital media and public relations.
focus all kid-focused in-store merchandising and marketing on only the healthier options available in its restaurants. This includes training materials which will be updated to teach Sandwich Artists to encourage kids to choose apples.

Said First Lady Obama, "I'm excited about these initiatives not just as a First Lady, but also as a mom."

“Subway's kids' menu makes life easier for parents, because they know that no matter what their kids order, it’s going to be a healthy choice.”

Learn more about their partnership at AHealthierAmerica.org, and at Let'sMove.gov.

Comments

In wake of the Zika virus, travel, spring break still O.K.

Representatives from the CDC and the NIH were on hand at the White House during Monday's press briefing to update the public and address concerns over the Zika virus that has caused some babies to be born with deformities. Dr. Anne Schuchat from the Centers for Disease Control and Dr. Tony Fauci from the National Institutes of Health told reporters that a vaccine is in the making. The pair also said they are particulary concerned about women who are pregnant, or plan to get pregnant, who have either traveled to or plan to travel to areas of South America and the Carribean known to have the Zika virus. Despite those bold statements, the doctors said there is no wide-spread concern and that Americans should continue to travel, including during upcoming college spring breaks -- when college students travel to warmer climate destinations to escape winter weather. "Travel to Zika-affected areas is very common among Americans, and we don’t think that needs to stop...

ACA Health Care Operator Fired For Doing Her Job?

More woes for the Obama administration's roll out of HealthCare.gov . During the president's weekly address he urged Americans to call a toll-free number to get help enrolling in a health care plan as the website continues to be 'improved'. Said the president, "But even as we improve the website, remember that the website isn’t the only way to apply for coverage under these new plans. We’ve updated HealthCare.gov to offer more information about enrolling over the phone, by mail, or in person with a specially-trained navigator who can help answer your questions. Just call 1-800-318-2596 or visit LocalHelp.HealthCare.gov . No sooner than the president gives out the 800 number for Americans to speak to one of the 'specially-trained navigators', one of them gets fired, perhaps loosing her own healthcare benefits. Her malfeasance? Talking to talk show host Sean Hannity. Hannity called the 800 number with his...

Saying goodbye to Mrs. Robinson, mother of First Lady Michelle Obama.

The woman who made her mark as grandma-in-chief when President Barack Obama was elected 44th president of the United States, passed Friday. The woman who was considered the backbone of the Obama household will be remembered as a family-oriented, kind person, who remained poised as she assumed the responsibility of helping raise her two beautiful granddaughters in an environment, and in a world, far from what she ever imagined. Mrs. Marian Robinson, mother of First Lady Michelle Obama, waves to reporters during Easter egg hunt at the White House. (photo CD Brown) I recall seeing her that day in March during Women's History Month at the Smithsonian when her daughter's Inaugural gown, like all the other first lady inaugural gowns, was being cemented in Smithsonian history . She was smiling as she walked alone prompting me to ask, "is there no security, no secret service, for the first grandmother?" ADVERTISEMENT CMB BUSINESS SOLUTIONS I am also reminded of the time w...

Politics. On Point.

Search This Blog